Hi there - what would you like the know about us? 'We' are Andrew Ballard and James Rickard, and we're the proverbial startup: just two guys in a garage (a nice garage!), who happen to think that traditional search engines are doing it all wrong. Yes - all of them.
No, really - we're not mad, we just see things differently from the rest of the world, and we've developed a very simple and intuitive way to help people find and research products on the internet. Here's how we see it:
People start with one small query in a search engine 
, and even if they use a range of keywords, they still return huge number of results. The problem is that the search engines then leave it up to you to refine your results, by visiting the top couple of sites, drilling down until you either discard that site, or you find what you're looking for 
. Then you may need to do another search to find out where to buy the product you've just decided upon 
. Even if you're a seasoned pro, it's not a straightforward process.
We've coined the phrase 'choice engine' to describe our solution: we *start* with a huge number of results
, and we ask you relevant, non-technical questions, until you're left with either your one, perfect product , or as few results as we can possibly refine it down to.
Then we match you up with an online retailer who can provide that product directly - with no guesswork or further footwork to be done.
If you're researching or about to purchase an item, or just wanting to know what's out there for the future, then we're happy to help you in your quest. It's free to use, and you can add items to your 'Perfect Stuff' list, to save for later, or to pass on to others as a wishlist. You can also add your 2 minute review of the things you've used, to be able to leave your experiences for others to read, and in so doing, pass your knowledge on.
If you're a guru in your local community, then you can show off your vast knowledge of your favourite subject, and help us put in new items. It's a human-powered choice engine, with the brainpower being supplied by real people just like you and me. As you input more items, and write more reviews, you'll climb the ranks of our 'guru ladder', until you'll ultimately be crowned a camera legend.
If you a manufacturer, then you can take control over your stable of products, and add and update them in real time. In that way, you can promote you products on an equal footing against all competitors, both large and small. By refining items purely on technical specifications, we're guaranteeing totally unbiased results, so your products will be able to stand on their own two feet, irregardless of marketing budgets.
If you're a business that can supply products to users of this site, then you can list your business against either a range of products, or the whole site. Once you do, you'll be able to direct perfectly qualified customers directly to your web site. Even the leading comparison web sites and search engines don't qualify customers for you as well as we can - test out the site for yourself, and then join us with a free trial.